80 Years of Morgan Heritage

Lifes Motors Morgan Car Dealers


We are the longest established official Morgan dealer in the World having one of the largest stocks of used Morgans for sale. The company was originally founded in 1923 by Billy Life who started in business as a motorcycle dealer.

By 1926 as 3 wheeler Morgans became popular Lifes subsequently became one of the first official Morgan dealers selling 3 wheeler Morgans alongside the motorcycles. The business changed hands in 1934 when Gerry Hoyle, who worked for Billy Life, bought the business from him.

Gerry raced motorcycles and Morgans in sprints and hill climbs including events on Southport beach, which was a famous venue for many international speed records. Gerry finally sold the business to George Randall in 1960 shortly before retiring. George, who had bought motorcycles from Lifes in the past and also had a Morgan on order with them, always claimed he bought the business to get early delivery of his car!

As the British motorcycle industry went into decline, Lifes concentrated on cars and for the last 28 years have dealt exclusively with new and used Morgans. George sold the business to his son Dave Randall in 1991 and it has now been in our family for 53 years. We are proud of not only being the oldest Morgan dealer in the world, but because we deal in Morgans and Morgans only, we usually have a very large stock of good, well prepared used Morgans for sale.

As Morgan specialists we also offer full service facilities. Anyone wishing to talk to a family business run by enthusiasts who aim to offer a personal and friendly service should contact Dave Randall.

Test Drives

A Morgan is not just a fun car but a serious Sports car that has put the fun back into Motoring!
But don’t just take our word for it, come and have a test drive and decide for yourself!

Test drives are usually available in most Models including the Aero range and 3 Wheeler, either new or used. If we do not have a suitable Model for demonstration on site, we can arrange to meet you at the Morgan Factory and combine a Factory tour with a test drive.

To arrange a test drive please contact us stating the Model or Models you are interested in.

As the decision to buy a Morgan is usually made with the heart rather than the head, we suggest that all credit cards and cheque books are left at home when you have your first introduction to ‘Morganeering!’

Contact Us


It is essential that your pride and joy is insured properly with a specialist who knows morgan cars inside out and who can provide excellent cover at a competitive rate. As a specialist morgan car dealer we would like to recommend ‘Gott and Wynne Insurance brokers’ as your first choice for your morgan car insurance.

Mr Barry Wynne has been a morgan car owner himself for many years having had several different models and currently runs a morgan Plus 8. If you would like to deal with a broker with many years experience of morgans and an understanding of what their customers require then visit their website.